Experienced Marketing & Brand Strategy professional
Experienced Marketing & Brand Strategy professional
  • Eindhoven, Netherlands
  • 9 augustus 2023

I advise organizations on complex business problems to drive sustainable growth and reach their full potential. More than 6+ years of experience working with diverse set of international clients across industries such as F&B, Automotive, Media & Entertainment, Luxury Fashion and more. I am driven to achieve results through a combination of creative ideation, analytical thinking, efficient execution and collaboration.

E-mail
vikrant6balakrishnan@hotmail.com
Telefoonnummer
+31686322147

Opleiding

MBA @ Universiteit Van Amsterdam
sep 2022 — aug 2023
Masters in Management @ Xaviers Institute of Management and Research
okt 2019 — mei 2021

Ervaring

Head of Marketing @ Zlen
aug 2021 — jun 2022

www.zlen.in
● Designed & implemented go-to-market strategy to drive company growth
● Product development by advising on app UX & customer journey. Oversaw 3 major app upgrades with new features
● Achieved first 20,000+ downloads across iOS & Android platforms in 5 months
● Managed a team of 3 to develop and execute marketing campaigns

Assistant Manager @ Conde Nast
mrt 2019 — jul 2019

● Led consumer marketing for Vogue Wedding Show 2019, driving more than 4000+ high net-worth individuals to the event from across global destinations
● Established strategic partnerships with leading digital and offline brands to drive brand engagement and create value by saving on marketing spends
● Collaborated with graphic designers, copywriters, and other stakeholders to create effective ad campaigns
● Managed and maintained relationships with clients such as Diageo, Louis Vuitton, vendors, and other stakeholders
● Managed team of 2

Assistant Marketing Manager @ Conde Nast
sep 2018 — dec 2018

● Spearheaded consumer and brand marketing for Vogue India
● Part of planning & execution of Vogue Women of The Year Awards 2018 featuring the industry’s top 400 names and 13 leading brands including Pernod Ricard, Gemfields, Reliance, Grand Hyatt
● Created brand solutions and managing external clients such as Lamborghini, IBM, IWC, Carolina Herrera
● Negotiated and secured partnerships with influencers and industry leaders, resulting in increased brand recognition and awareness
● Managed team of 3

Senior Executive Marketing @ Viacom18
jul 2016 — aug 2018

● Conceptualized new intellectual properties for leading brands such as VH1, MTV, Comedy Central, Nickelodeon.
● Planned & executed 360-degree marketing campaigns for live experiences such as Comedy Central Chuckle Festival and MTV Encore - India’s largest seated event with close to 100,000 attendees across 6 cities.
● Supervised creative & event agencies to ensure multi-platform campaign.
● Managed talent & contracting for the music festival VH1 Supersonic which included 60+ international artists such as Major Lazer, Marshmello, Alt-J, Sean Paul and footfall of more than 15,000+ people.

Executive Marketing @ Viacom18
jul 2013 — jul 2015

● Developed and implemented 360-degree marketing campaigns for Vh1 including TV shows, such as the Grammys, resulting in Vh1 leading the market with 25% viewership share through my time and maintaining no.1 channel ranking
● Negotiated and executed key on-ground partnerships with more than 120 leading brands that saw 2 million footfalls of core target audience every week
● Delivered sponsorship solutions for leading brands such as Samsung, Nescafe, Absolut
● Implemented trade marketing campaigns reaching out 300,000 industry professionals including media planners & buyers

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