Marketing, Sales, Partnerships
Marketing, Sales, Partnerships
  • Amstelveen, North Holland, Nederland
  • 20 januari 2025

Empathic, creative and result-oriented person with 12 years of experience in B2B business development, customer relationship management and brand marketing.
Very strong at building trustful relationships and genuinely believe in human connection. French native, fluent in English and German. Living abroad for 13 years and love international environment.

Searching for a new role in Amsterdam area which offers real added value. Look for a healthy company culture with positive team spirit and growth opportunities.

E-mail
annabel.ragot@gmail.com
Telefoonnummer
+31627399322

Opleiding

University @ School of Business Rennes (France)
sep 2007 — dec 2011

Master of Sciences
Major in International Business

Ervaring

In-Store Communication Specialist @ Rituals
jan 2023 — dec 2023

- Implement In-Store communication concepts for around 3.000 WHS and TRAVEL locations in Europe
- Create POS materials which align with brand objectives to engage customers and boost sales
- Collaborate with sales, marketing, design and store teams to ensure consistency on product launches and promotions Monitor campaigns performance, collect feedback and adjust strategies to improve customer experience

Key result: Complete In-Store communication set-up for Advent ‘24 campaign (3.000 locations)
Key personal development: intensive collaboration with creative teams (DTP, digital & concept designers)

Brand & Partnership Manager @ FashionUnited
nov 2020 — dec 2022

- Identify, negotiate and maintain strategic partnerships with B2B fashion brands to enhance media visibility
- Establish individualised commercial strategies to develop company’s media reach in DACH area
- Onboard new customers on Marketplace by setting up accounts, uploading products and monitoring performance

Key result: Onboarding of 20 brands on FashionUnited platform Key personal development: gained expertise in media platforms and marketplace tools

Brand Manager @ Stollwerck Schokoladenvertrieb
sep 2017 — aug 2020

- Coordinate annual marketing plans for brands Sarotti and Schwarze Herren (€6M turnover)
- Develop and implement seasonal products from creation to POS execution
- Conduct global market research and manage product portfolios
- Oversee marketing content created by external agencies

Key result: creation of new seasonal floor display (100 SKUs), from primary market analysis to final product on shelf. Set-up of export product portfolios
Key personal development: Cross functional work with Sales, R&D, Supply Chain and Production (Senior level). Gained insights and expertise on food industry

Account Manager @ L'Occitane
apr 2015 — jul 2017

- Manage a portfolio of 100 accounts (perfumeries and pharmacies), driving €1M in annual revenue
- Develop and implement tailored customer sales strategies, actively pursuing new business opportunities
- Collaborate with partners to organise events that boost sales
and increased brand awareness

Key result: 8% sales growth over 2 years
Key personal development: authenticity way of selling, self identification with company/products

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