Experience product manager passionate about human-centered design for social innovation
  • Amsterdam, Netherlands
  • 16 augustus 2022

A product manager with 7+ years of experience in translating concept into product. From market and consumer research and data analysis to product launch. A strategic minded professional with strong stakeholder and x-functional management skills.

An ambassador for social and environmental impact always looking for ways to build sustainable solutions; collaborate with sustainable brands, support and launch of sustainable product capsules, and strive for product transparency.

An aspirational UX designer passionate about human centered design and intrigued by human behaviour, understanding the customers behaviour and goals, in order to design intuitive solutions.

Do you want to make impact together? Let's connect and see if we are a match!



MSc Strategic Management @ Rotterdam School of Management
aug 2010 — sep 2012

Activities and societies: Erasmus exchange, EDHEC Business School
Thesis: The client-consultant relationship: An exploration towards the impact of client diversity on project success.
GPA 7.5

Bc International Business @ Zuyd University of Applied Science
aug 2004 — jul 2008


Category Manager and Innovation @ Marley Spoon
jan 2022 — aug 2022

Collaborate with suppliers that value sustainability and are aligned with our zero waste 'source-to-order' philosophy to delight our customers.

Develop an innovation roadmap and platform connecting brands and consumers through our recipes (discover) and our webshop Market (explore).

Analyse and optimize the product assortment roadmap for bakery, (plant-based) dairy and cooled dry goods.

Product Merchandiser special projects @ Scotch & Soda
apr 2021 — jan 2022

Part of a newly created team responsible for special projects, capsules and licensee products cross-category. My role was to oversee the process from design brief to go-to-market launch in line with the company's sustainability goals and strategy.

Project Manager - Education @ Recycle Valley
sep 2020 — apr 2021

Help communities fight waste through education and awareness campaigns on litter, plastic recycling and the circular economy. Connecting communities, entrepreneurs and citizens co-creating local solutions to address the plastic soup issue.

+ World Clean-up Day 2020
+ National Clean-up Day 2021

Social media & marketing:
+ Lay out the social media strategy in line with the brand concept and target audience
+ Content creation instagram, Facebook and LinkedIn
+ Design: visuals, templates, icons and flyers
+ Website UI design prototype

Skills: Sustainability · Waste Management · Project Management

Product Manager EMEA @ TOMS
jul 2016 — apr 2020

Manage the product process from concept through product for women and kids footwear & accessories. Execute short and long term product strategies for new product lines to meet sales, profitability and brand goals.

• Research market and consumer trends
• Analyze data per geo zone and per channel
• Lead line reviews and proto meetings with key stakeholders
• Define pricing & margin structure
• Co-create marketing assets e.g. workbooks
• Product presentations and in-store trainings
• Co-create with brands (e.g. MEUF) impactful statement collections

Sustainability project
European market landscaping on sustainability in the apparel and footwear industry as part of the strategic agenda. Support the launch of the sustainable Earthwise collection using recycled materials and natural dyes. Remove plastics from (sample) packaging such as product tags, covers, giftbox window.

Cross-functional project
Product stakeholder for digital platform delivering product needs, testing, and implementation of a new digital B2B sell-in tool.

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