Wendi v. d. G.

Grade: 8.2;

My Master's program focuses on a critical examination of social media within contemporary networked societies, leveraging big data to derive deep insights through both quantitative and qualitative methodologies.

Main courses & grades:

Analysing Media Production and Use (8.4/10);
Analysing Social Media Data (8.0/10);
Conceptualizing Audiences (7.1/10);
Data for Society: Civic Media (8.0/10);
Network Theory (8.2/10);
Platform Studies (8.2/10);
Social Media Analysis (8.0/10);
Statistical Analysis With R (8.2/10);
Start-up-lab: Develop & Test Media Business Prototype (8.8/10);
Prototype Report (10/10);
Visualize Social Media Data (9.0/10).

Obtained the International Certificate of Teaching Chinese as a Foreign Language.

Grade: Ranked in the top 10 in 2013 and awarded the school second-class scholarship;
Activities and societies: Member of the Publicity Department of the Student Union；
President of the Varsity Roller Derby Association.

At GMI, I collaborated in teams on a project basis, taking on roles as either lead designer or co-designer. My work spanned various design tasks, including VI design, logo design, mascot design, and UX/UI design.

1. Communicated with stakeholders from different countries and balanced their design requirements.
2. Initiated desk research, interviews, and surveys to gather insights into user experience and preferences on the Spring GDS Track & Trace page.
3. Created wireframes and implementable prototypes for the tracking page, incorporated feedback from research findings and usability testing.
4. Collaborated closely with IT, customer experience, and marketing team to optimize Trace & Trace pages based on user pain points.

1. Completed 100+ hours of professional sales training.

2. Promoted overseas real estate projects (both new and second-hand properties) in the China region, consistently meeting KPIs and receiving multiple sales awards.

3. Built a large client base and established a strong repeat and referral business, achieving a customer repurchase rate of over 47%.

4. Applied strategic sales techniques to meet customer needs, fostering brand loyalty and maintaining a 0% customer complaint rate.

5. Developed and maintained long-term relationships with overseas property agents and financial institutions, including banks, loan attorneys, and real estate developers.

6. Coached and mentored colleagues in cold-calling and presentation skills.

1. Led a team of 2 to achieve monthly KPI and performance targets.

2. Established and sustained long-term relationships with stakeholders.

3. Drove and delivered client service by handling various stages of the house purchase process.

1. Created custom illustrations and designs based on client requirements using Photoshop, AI, and Procreate.
2. Designed WeChat emoji and sticker packages with over 7,000 downloads and 30,000 sends.
3. Developed branding materials, including logos, advertising plans, envelopes, badges, and posters.
4. Worked as an illustrator for several publications, designing covers, interior pages, and overall layouts.

1. Instructed Chinese to 1,000 students (ages 5-60) from 32 countries, covering survival Chinese, translation, HSK, video, and news topics.

2. Enhanced overseas Mandarin curriculum design, ensuring high student satisfaction and comprehension.

3. Developed HSK 1-4 self-study character cards with stories to improve students’ reading and character recognition skills.

4. Led trial lectures online and offline, achieving an 89% conversion rate.

5. Organized and delivered international summer camp classes and cultural events in Beijing.