Session 1 : Donor Profiling
A few questions that we will address in this session:
- What funding trends do we foresee with the donor in the coming years?
- How to deal with donors that do not accept unsolicited proposals?
- Who to target within the foundation?
Participants will experience that donor profiling is an art that can be mastered, resulting in higher conversion rates from ‘cold prospects’ to ‘warm prospects’.
3hrs. 30min.
Session 2 : Voluntary Presentation Session
3hrs. 30min.
Session 3 : Donor Positioning & Relationship Building
An important dimension in this phase is to strategically position your organization towards the prospect donor. This positioning should be in line with the scope of the donor, but also with your capacity to deliver. This session will be all about optimal positioning and building relationships that are geared towards long-lasting funding relationships.
3hrs. 30min.
Session 4 : Pitching
In every step of the fundraising process, it is important that involved staff is able to pitch your organization’s proposition and feel confident that you will get your message across. This session reconciles practice with theory to give you the ingredients for the perfect pitch in a fun way. Participants will practice pitching in the spotlights and overcome stage fear.
In this module, we will discuss how to:
- Present your organization or program in an appealing way, in 1 minute or less;
- Read your target audience in less than 3 seconds;
- Leave a lasting impression on your donors using a few fundamental elements – in diverse conversation settings;
- Use winning techniques to give an engaging speech in front of a group.
3hrs. 30min.
