"We noted that people are more willing to stop their bad practices", says Paulin Ouédraogo, coordinator of the Burkinabese NGO Sahel Solidarité. And one of the facilitators noted: "With the old method, 15 people were educated, but with the multimedia tools, we reach the whole village."
Sahel Solidarité has been working with Water Aid since 2005 to change hygiene and sanitation behaviours in Bokin district in the North of Burkina Faso. Multimedia was added with financial and technical support from the International Institute for Communication and Development (IICD).
See for more: http://www.irc.nl/page/49635