Terms of Reference

REA end-term evaluation


RNW Media and CHOICE for Youth and Sexuality are looking for an external evaluator to conduct an end-term evaluation of the one-year extension of our Rights, Evidence, Action (REA) programme. This terms of reference contains:

  1. Background information
  2. Purpose and scope of the evaluation
  3. Design and methodology
  4. Governance and accountability
  5. Profile of the evaluator
  6. Key deliverables and timeline
  7. Application process


  1. Background

RNW Media

At RNW Media, we support young people who want to speak freely and make their own informed choices about their futures. They work with them to develop online platforms that provide young people with information in areas where this information is often restricted or taboo. These online communities are safe places where they can engage with each other and have online conversations about what really matters to them – both personally and politically.

We use a positive, aspirational approach and work in three regions on three themes. The theme that is relevant for the present end-term evaluation focuses on realizing sexual and reproductive health and rights (SRHR). We focus on unmet needs relating to reproductive health and access to safe abortion, intimate partner violence, gender-based violence and LGBT rights.

CHOICE for Youth and Sexuality

CHOICE is a youth-led organization with years of experience building the lobby and advocacy capacity of youth-led organizations in Africa, Asia and the Caribbean. They advocate for the sexual and reproductive health and rights of young people worldwide and support them to meaningfully participate on issues that affect their lives and to voice and claim their rights. CHOICE works with partners on the basis of equality and mutual learning experiences. CHOICE implements an International Advocacy Program which combines youth-led international advocacy for SRHR with building the capacity of less experienced youth advocates on the job.

The Rights, Evidence, Action programme

Rights, evidence, action – amplifying youth voices (REA) is a one year programme (2020) supported by an AmplifyChange strategic grant, that builds on a previous strategic grant running from 2016-2019. The REA programme works at the intersection of digital media, sexual and reproductive health and rights (SRHR), and advocacy to influence attitudes, social norms and policies in favour of the SRHR of young people, including Lesbian, Gay, Bisexual, and Transgender (LGBT) youth in Nigeria and the Democratic Republic of Congo (DRC).

The REA programme is a collaboration between RNW Media (Love Matters) and CHOICE for Youth and Sexuality. RNW Media’s digital media approach complements CHOICE’s youth-led advocacy activities. Together with Love Matters Nigeria and Habari RDC, RNW Media brings its digital expertise and Love Matters platforms in Nigeria and DRC to provide young people with pleasure-positive and evidence- and rights-based information on sex, love and relationships. CHOICE for Youth and Sexuality brings in its technical expertise on UN based advocacy as well as on institutional and advocacy capacity strengthening of youth-led organisations. Together, we work with four youth-led partner organisations, Education as a Vaccine (EVA, Nigeria), INCRESE (Nigeria), Si Jeunesse Savait (SJS, DRC) and Jeunialissime (DRC) to advocate for all young people’s SRHR within national, regional and international (UN) forums.

REA supports young people’s participation and amplifies their voices in political and digital media spaces. We listen to young people through their clicks, likes, posts, conversations and survey responses—using natural language processing and analytics. With the data we collect, we can develop insights on young people’s views and key interests. We then turn and use those insights to support evidence-based advocacy.

  1. Purpose and Scope

RNW Media and CHOICE wish to conduct an end-term evaluation for the one-year extension of the REA programme. The goal of the evaluation is to assess programme performance in this year, and capture the lessons learned with the aim to replicate successes and improve future interventions. Considering this evaluation only covers this one year of programmatic work, we would like to limit the evaluation to the following evaluation questions:

  • To what extent has REA in 2020 effectively contributed to:
    • young people’s access to SRHR information and services;
    • the capacity development of and by consortium partners (specifically on organisational and media capacity);
    • the generation of evidence for public awareness raising and advocacy;
    • (inter)national advocacy processes (including with the UN Human Rights Council and Special Procedures).
  • What evidence do the Nigeria and DRC projects provide for the replicability and scalability of the REA model? As mentioned in section 1, the programme in 2020 builds on an earlier grant which ran from 2016-2019, in India, Kenya, Uganda and Nigeria. In the previous grant, the complementarity of RNW Media’s digital work and CHOICE for Youth and Sexuality’s advocacy expertise was tried and tested, and lessons learnt were taken on board for this one-year programme in Nigeria and DRC.
  • What lessons learnt can be captured specifically on:
    • Programme governance;
    • Partnership building;
    • Capacity development;
    • Adaptivity in the light of COVID-19.
  1. Design and Methodology

The evaluator is expected to use a mixed-method approach to collect and analyse data. The suggested methodology of the end-term evaluation includes, but is not limited to:

  • Desk review of relevant documents, including previous evaluations, progress reports and digital analytics reports;
  • Survey among young people reached by our digital interventions;
  • (Online) key informant interviews and/or focus group discussions with team members, partners and key stakeholders;
  • Qualitative outcome assessment through outcome harvesting or an alternative appropriate methodology.

We welcome alternative mixed-method evaluation approaches if suggested to be more suitable by the consultant(s), particularly for the evaluation of (digital) campaigns and advocacy and organisational capacity development programmes, and allowing to capture and answer the specified evaluation questions. Due to the ongoing COVID-19 pandemic we ask the consultant to take into account suitable methods for data collection that avoid international travel. We also specifically encourage evaluators to work with researchers based in our project countries who are already familiar with the language and context. Final specification of evaluation design, methodology and evaluation plan will be established in close consultation with the PMEL specialists at RNW Media and CHOICE.

  1. Governance and accountability

The evaluator(s) will report to the evaluation steering committee, who will:

  • Further specify the strategic focus of the evaluation in cooperation with the evaluator(s);
  • Make any necessary decisions related to the evaluation along the way;
  • Provide feedback on (draft) deliverables of the evaluator(s);
  • Approve on the content and quality of the final deliverable.

Members of the REA programme team will serve as a main point of contact for the evaluator(s), who will:

  • Serve as a first point of contact and sounding board for the evaluator(s);
  • Facilitate the evaluator(s), for example by linking them to other RNW Media and CHOICE staff;
  • Monitoring progress of the evaluation and escalate to the steering committee if required;
  • Pre-review any of the deliverables;
  • Advise the steering committee.
  1. Profile of the evaluator

The following criteria will be used to shortlist potential evaluators:


  • Demonstrable experience in evaluating (digital) campaigns and capacity development programmes;
  • Thematic knowledge of sexual and reproductive health and rights and LGBT issues;
  • Demonstrable experience in working with young people;
  • Demonstrable experience in mixed-method research methodology;
  • Demonstrable experience in managing a multi-country evaluation;
  • Demonstrable experience in translating findings into actionable learnings;
  • Full working proficiency in English and French.


  • Relevant contextual knowledge of our project countries;
  • Knowledge of/experience with international human rights mechanisms (particularly UN mechanisms in Geneva)
  • Knowledge of/experience with digital marketing methods;


  1. Key deliverables and timeline

The evaluator should submit the following key deliverables:

  1. An inception report in English outlining the evaluator’s approach, proposed methodology, detailed plan of action which contains a detailed description of evaluation design and methodology, including a clear division of tasks and responsibilities between the evaluator and RNW Media, required information and support from RNW Media.
  2. A bi-weekly progress update in which the evaluator briefly summarizes the work that has been done so far and how the evaluation progresses in relation to the project planning.
  3. Draft evaluation report (in English) – subject for feedback;
  4. A final report (in English);
  5. Presentation of the report findings to RNW Media and CHOICE staff.

Suggested timeline

Contracting of the evaluator: October

Start of inception phase: November

Data collection and analysis: November, December

Submission of final report: January 2021


  1. Application process

Any questions about this ToR can be directed to:

Roos Geut (Programme officer REA): roos.geut@rnw.org

Proposals should be submitted by the 30th of September. Please apply HERE.

Proposals should contain at least:

  • Your understanding of and reflections on the assignment;
  • A description of your proposed approach;
  • Any suggestions for changes in or additions to the proposed methodology;
  • A detailed budget (not exceeding EUR 15,000 including consultant’s fee, VAT and other relevant taxes, travel, communication and other study-related costs);
  • An up-to-date CV of the evaluator(s);
  • A short overview of how the evaluator/evaluation team meets the required profile;
  • An example piece of work from a similar assignment.

We kindly invite interested parties to include a tentative more detailed timeline in their proposal, which should at least specify most important milestones (such as end of the inception phase, submission of the draft report, et cetera). A detailed planning at activity level can be developed as part of the inception phase in cooperation with RNW Media and CHOICE. We encourage people under 30 to apply.

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RNW Media


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