- Rotterdam, Netherlands
- 28 mei 2024
Debra Nhokwara is a dedicated communications expert who combines a wealth of experience with an unwavering passion for creating social impact. With a history of crafting compelling narratives and driving impactful campaigns, Debra has over 6 years of expertise. She is adept at weaving stories that transcend boundaries, whether it's aligning communication strategies across continents or transforming challenges into opportunities. Her diverse skill set includes communication strategies, content curation, crisis communication, and project management. Proficient in data analysis tools and software, she creates comprehensive storytelling and reports that inform decision-making.
As a Global Communications Fellow at the Hunger Project, Debra spearheaded international campaigns that amplified the voices of community partners from Africa, Asia, and Latin America. Her ability to blend communication strategies with programmatic goals resulted in a powerful synergy that resonated across diverse platforms. Beyond traditional borders, Debra has also proven her prowess in the digital realm. She pioneered initiatives that provided cultural creatives and professionals with vital resources during the pandemic, highlighting her innovative and adaptive approach to communication. With a Master of Arts in Gender and Media and a Bachelor of Science Honours Degree in Journalism and Media Studies, Debra is not only armed with academic insights but also possesses the practical skills to navigate today's dynamic communication landscape. Whether it's crafting engaging content, managing crises with finesse, or leveraging cutting-edge tools, she is your go-to collaborator for transformative communication that leaves a lasting impact.
Key achievements:
- Reached over 700 million people on World Hunger Day through the successful research, coordination, development, and implementation of toolkits, press releases, social media content, messaging modules, and annual reports. (The Hunger Project)
- Implemented a digital consent form to optimise content collection, ensuring legal compliance and mitigating risks. (THP)
- Created a Culture and Creative Industries portal to assist artists and cultural professionals to access resources during the pandemic. (Nhimbe Trust)
- Conducted an investigative journalism training, successfully equipping over 30 citizen journalists with essential skills to enhance news gathering and writing processes. (Transparency International-Zimbabwe)
- Led a team of ten digital marketers, increasing annual revenue by 3.5%. (143 Communications)
Opleiding
Ervaring
The primary function of the role was working in partnership with fellow Hunger Project communicators to develop robust content and strategies that elevate the voices of engaged individuals in programs in Africa, South Asia and Latin America. The role sat within the Global Communications team and work closely with members of the communications, program and fundraising teams to ensure The Hunger Project's brand, messages and impact are compelling, understandable, accurate and widely accessible. Amplified partner engagement and visibility in Africa, Asia, and Latin America through targeted communication strategies. Developed an inclusive language module, fostering comprehensive and inclusive storytelling. Produced reports utilising statistical tools for effective project and program impact, elevating stakeholder comprehension of Monitoring, Evaluation, and Learning (MEL) results through data-driven communication. Collaborated closely with internal teams and leadership to ensure employees were informed about strategic updates and organisational goals, fostering transparency and alignment.
The role involved tracking the perception, uses, and impact of digital technology across the local arts and cultural sector. Capacity assessment for partners staff on the integration of digital culture resilience in their programs. Researching resources available to artists at risk, regarding legal assistance, language courses, mental health, and other identified needs. Managed daily updates to social media profiles to drive civic engagement in arts and culture to boost the organisation's online presence. Developed comprehensive performance reports using Google Analytics to strategise resource allocation and establish performance metrics for stakeholders. Enacted comprehensive digital resilience strategies, policies, and procedures. Compiled donor briefings and portfolios databases for individuals, corporations, and foundations supporting artists and cultural professionals amid the pandemic.
Coordinated and implemented effective investigative journalism training for over 30 citizen journalists to improve news gathering and writing processes. Conducting research and checking facts to maintain high standard of journalistic integrity. Produced and edited 12 impactful newsletters annually used as a corruption advocacy tool, reaching 5,000 copies per issue. Writing investigative stories for online and print publications together with coordinating image presentation and newsletter design layout. Creating and maintaining contacts and relationships with journalists and media outlets to amplify corruption stories in the region. Facilitated women's empowerment circles to raise awareness on gendered corruption.
Created engaging content to catch attention of potential customers and oversaw the formulation, drafting and delivering of digital marketing campaigns across social media platforms including Facebook, Instagram, and YouTube. Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices. Managed internal communication to hold staff accountable to priorities and maintained effective working relationships with clients. Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth. Administered multiple digital accounts and monitored online presence of brands, engaging with users to enhance customer relations. Implemented strategies that resulted in a notable 3.5% increase in client sales, through targeted and successful business development efforts.
Gathered information on customer opinions and adjusted plans to capitalize on current trends. Communicated with media weekly to build relationships and optimize press coverage and maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media. Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications. Utilised Adobe Creative Suite to create materials such as press releases, presentations, press releases, articles, leaflets, inhouse journals, reports, and brochures to increase brand awareness